In the late 2012. Hisense officially launched Hisense Middle East with the base in United Arab Emirates (UAE). Following a humble beginning with small set-up and manpower, Hisense Middle East started its operations with a view to expand into the Arab world.
In short span of time, since its inception, Hisense Middle East has been consistent in its grow and penetrating into other regions like GCC. LEVANT and North Africa.
Hisense Middle East has achieved remarkable growth in the region and has proved itself to have formed an establishment worth a multi-million dollar. The brand has been focused and determined, thus achieving success.
In just a decade, Hisense has expanded exponentially across the Middle East region, successfully created high demand for its innovative and quality products and has been working closely with leading distributors and channel partners.
The business strategy of Hisense Middle East is based on the simple concept of ‘Creating Meaningful Value Proposition’ for the consumers. Offering high quality, advanced and exceedingly competitive products at a competitive price. i.e.. upgrading lifestyles through affordable luxury.
Having said that, Hisense in the Middle East region has acquired trust and confidence not only of the channel and retail partners but also of consumers through its efficiency in product offerings. Hisense currently provides an array of consumer electronics in the Middle East region – Televisions, Laser TV. Home Appliances, Air Conditioning, Commercial Air Conditioning. Smart Phones, Interactive Displays, Smart Transportation. Medical Equipment’s.
Hisense Middle East is backed by enthusiastic and dedicated team that consistently is building a strong brand image and aims to amplify its strengths to become one of the leading consumers electronic brands in the near future.
Hisense Middle East is poised to achieve bigger business milestones through well designed and defined initiatives in the areas of regional expansion, brand building and channel penetration.